Jess
King

Jess King: A Relatable Force in Fashion, Media, and Advocacy

Jess King is far from your typical "IT Girl." While she’s one of Australia’s leading curve models, Jess is also a down-to-earth woman in her 30s who has experienced the ups and downs of dating, self-love, and being the proud cat mum to Draco Meowfoy.

Over the past decade, Jess has cemented her place as an influential figure in Australia’s fashion industry. She has graced runways across Europe and Australia for iconic designers, including LEO LIN, STRATEAS CARLUCCI, JASON GRECH, NEVENKA, and VAN DER KOOIJ. Jess made history as the first curve model to front a nationwide campaign for Jeanswest in Australia and New Zealand. Her impressive portfolio also features being the face of Francesca Jewellery’s empowering You Beauty campaign (in collaboration with The Butterfly Foundation) and, most recently, representing Alpha-H’s reimagined formulation of the iconic Liquid Gold in 2025.

A passionate advocate for body confidence and size inclusivity, Jess has been at the forefront of fostering diversity in the Australian fashion landscape. Drawing on her personal experiences with body image and mental health, she uses her growing digital platforms to ensure her audience feels seen and valued. Her work has helped push conversations forward, and she made waves in 2022 when she walked in Australia’s first-ever Curve Runway, The Curve Edit, at Afterpay Australian Fashion Week (AAFW). As Jess told Mamamia:

"Size inclusion ensures models like myself will never have to go to such extreme, unhealthy measures to be involved in the industry. They can show up just as they are, and that is more than good enough."

Beyond modelling, Jess brings her storytelling talents to the forefront as a writer, speaker and media commentator. Leveraging her qualifications in journalism and digital media, she has contributed to prominent publications such as Mamamia, Harper’s Bazaar, Yahoo Lifestyle, Women’s Health, The Daily Telegraph, and The Guardian. Jess has also hosted a multide of industry events including the likes of Adidas, and lends her voice as an official charity ambassador for 'Polished Man'.

Jess’s love for storytelling doesn’t stop there. With a performing arts degree, she thrives on opportunities to present, act, and create original content, including comedic skits on Instagram and TikTok. Her humour and relatability have endeared her to audiences, making her a standout voice in fashion and beyond.

When she’s not busy being Specsavers' 2025 Ambassador, shooting national campaigns and attending events, Jess enjoys life’s simpler pleasures. She’s happiest rewatching a Harry Potter movie, singing along to Taylor Swift in the car, or spending time with her bass-playing boyfriend, Liam, from Client Liaison.