Vanessa
Li

Vanessa Li is an Australian-born-Chinese multidisciplinary creative, content creator, brand consultant, keynote speaker, and soon-to-be lawyer.

With a corporate law, business, and luxury fashion background, Vanessa combines her expertise to bridge the gap between brands and the digital age through creative direction, brand strategy, and content production. As a strategist and storyteller, Vanessa approaches every campaign with authenticity, purpose, and a sharp creative lens, earning her a loyal following of over 300,000 across her platforms. Vanessa has partnered with global fashion, beauty, and tech brands including Prada, Miu Miu, Bulgari, Lancôme, Dior Beauty, Lancôme, YSL Beauty, Adobe, and Logitech.

Vanessa is a passionate advocate for diversity, empowerment, and entrepreneurship. She has delivered keynote speeches for TikTok’s Diverse Worlds conference, the Haymarket Chamber of Commerce, and multiple University of Sydney events.

Holding a double degree in Law and Commerce (Finance) from the University of Sydney, Vanessa is set to be admitted as a solicitor to the Supreme Court of NSW. Drawing on her unique perspective as a creator and lawyer-to-be, Vanessa is deeply interested in social media and influencer law, aiming to contribute to the evolving policies and regulations shaping Australia’s influencer marketing landscape. In 2024, Vanessa was selected as an inaugural AiMCO’s Influencer Advisory Sub-Committee member.

Vanessa’s work exemplifies the perfect blend of strategy, creativity, and advocacy, making her a leading voice in content creation, business, and law.